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Some of America's most beloved seasonal traditions aren't ancient customs passed down through generations — they were invented by marketing departments facing a slow quarter. The surprising part isn't that it happened. It's how completely we forgot.
The Gatorade shower started as locker room hazing that coaches tried to ban. Then one unexpected Super Bowl broadcast turned a simple prank into the most anticipated moment of championship celebrations across all of American sports.
The internet didn't grow out of a startup garage or a university computer lab. It grew out of a very specific kind of dread — the fear that a Soviet nuclear strike could wipe out America's ability to communicate. What the U.S. military built to survive World War III quietly became the infrastructure that now connects eight billion people.
Before Reddit ruled the internet, there was Digg — a scrappy, user-powered news site that once looked like it might own the web. Here's the full story of how it rose to the top, lost everything in one catastrophic redesign, and kept trying to claw its way back.